Clever Clay – Strong Hold Matte Hair Clay
Clever Clay – Strong Hold Matte Hair Clay
Clever Clay – Strong Hold Matte Hair Clay
Clever Clay – Strong Hold Matte Hair Clay
Clever Clay – Strong Hold Matte Hair Clay
Clever Clay – Strong Hold Matte Hair Clay

Strong Hold | Matte Finish | 3.4 oz

Hair Clay That Holds All Day. No Greasy Shine.

Strong-hold clay that locks in texture, volume, and a True Matte Finish. No stiffness. No flakes. No greasy shine. Just hair that looks like you meant it.

Strong all-day hold

Instant texture & volume

True Matte Finish

Reworkable anytime

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Free International
Shipping $100+

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Guarantee

Paraben Free

Sulfate Free

Cruelty Free

Made in the UK

— Marcus T.

Best clay I've ever used. Switched from my usual drugstore stuff and the difference is night and day holds all day without feeling like a helmet.

✦ All-day Hold

✦ Matte Finish

✦ No Greasy Shine

✦ Adds Volume

✦ Restyle Anytime

See The Difference.

Flat. Lifeless.

Trying too hard.

Textured.

Full. Effortless.

Get The Look

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built for performance. not compromise.

Most clays make you pick strong hold or natural movement. Pick wrong and you're stuck with a helmet or hair that quits by noon.

Clever Clay does both. Lock your style in place, stay flexible enough to restyle whenever you want.

Strong Hold

Locks your style from your first coffee to last call.

True Matte Finish

Zero shine. Zero wet look. Just a clean, natural texture.

Instant Texture

Separation, definition, and fuller-looking hair in seconds.

Restable

Run your hands through and reshape. No restart required.
Video

made for your hair. 
whatever you're working with.

fine hair

thick hair

straight

wavy

short styles

medium length

every ingredient 
earns its spot.

fine hair

Builds texture, boosts volume, kills shine for a clean matte finish.

carnauba wax

Brazilian palm wax for long-lasting, flexible hold that moves with you.

lanolin

Keeps hair conditioned and manageable while it holds.

castor-derived conditioner

Lets the clay glide through for smooth, even styling.

full ingredients

Aqua, Kaolin, Petrolatum, VP/VA Copolymer, Cetyl Alcohol, Lanolin, Ceteareth-20, Copernicia Cerifera (Carnauba) Wax, Ozokerite, PEG-40 Hydrogenated Castor Oil, Paraffinum Liquidum, Alcohol Denat, Benzyl Alcohol, Dehydroacetic Acid, Parfum, Sodium Gluconate, Amyl Cinnamal, Benzyl Benzoate, Coumarin, Hexyl Cinnamal, d-Limonene.

how it compares 
others vs clever clay

Others

Greasy shine

Heavy buildup

Stiff, crunchy feel

Won't restyle

Greasy Weak texture

  • Clever Clay

Strong hold

True Matte Finish

Lightweight feel

Restyle anytime

Greasy Weak texture

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3 simple steps. 
that's it.

STEP 1

Video

Scoop a dime-sized amount.

STEP 2

Video

Rub between your palms until the clay disappears.

STEP 3

Video

Work through dry or slightly damp hair and style.

Want more hold? Add a little more.

SHOP CLEVER CLAY

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here's why guys 
choose clever clay

frequently asked questions

will it make my hair look greasy?

Locks your style from your first coffee to last call.

is it hard to wash it out?

No. Rinses out way easier than heavy, oily pomades.

can i restyle during the day?

Yes. Run your hands through and reshape whenever.

what hair types does it work on?

Straight, wavy, thick, or fine. Short, medium, or longer styles.

will it make my hair look greasy?

No. Subtle coconut and citrus, only noticeable when you apply it.

stop fighting your hair. start owning it.

Strong hold

True Matte Finished.

Strong hold

SHOP CLEVER CLAY

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60-Day Satisfaction Guarantee